Their Background:
Jean-Baptiste de Tourris and Jorge Leonardo León are both lost in translation. A French and a Colombian national, both met during an exchange at the University of Lima last year. After finishing their studies, they came back to Peru to work together and created Winay Wayna: a social enterprise organizing a transformational trip around Peru to coach and motivate young entrepreneurs committed to improving their society.
It is actually following his rejection from a similar program in France, Ticket for Change, that JB decided to start his own.
Their Work:
Realizing that a lot of people want to do something in the social entrepreneurship world but that very few actually do, Jean-Baptiste and Jorge came together to create a space allowing those who want to take action and start something to actually do so. Founded less than a year ago, the project is at its very early stage. Two pilots having successfully been completed last July and September, the first edition of the Wayna Tour will start on February 23. Inspired by the successful Ticket for Change tour in France, Winay Wayna will take 30 young and promising individuals around Peru. During this tour Winay Wayna’s goal is:
- To get them inspired by 15 of the most recognized social entrepreneurs in Peru, including Yaqua’s CEO Fernando Tamayo.
- To work on the participants self-esteem so they understand their strengths.
- To structure participants ideas so they can successfully be turned into viable projects.
Their Motivation
At Winay Wayna, JB and Jorge want to offer young people around Peru an unforgettable experience to awaken and stimulate the birth and growth of their social entrepreneurship spirit so they can become active social actors.
Their View on Impact Measurement
What?
For such a young entity impact measurement is clearly not the priority. The two founders are for now dedicating their time to create a successful first edition. Interested in knowing what impact the first tour has on its participants, the two founders spent some time with us, brainstorming on how to include basic data collection from participants, that could be relevant for an analysis following the tour.
Why?
As JB put it: “If there is no measurement, the company is useless”. Impact is the core component of a social enterprise. It is thus essential to measure the impact to know if the mission is achieved. If it is not then the business model needs to change to ensure that it will be. Impact measurement can also help convince partners to get on board for the next editions.
Who?
At this point in the development of Winay Wayna, the two founders are in charge of doing everything, including impact measurement. With no real experts available in Peru to help them on the topic they have no choice but to do it on their own.
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