Camilo Ruiz: Medellin’s serial social entrepreneur

MED Camilo

His Background:
A telecom engineer, Camilo Ruiz became an entrepreneur as a way out of the corporate world. As many entrepreneurs his first try was not the right one. 4 years ago as he was attending a talk he learnt about the social entrepreneurship concept. He’s been working in the field since then. He has founded several entities including Corpo Emprende or Paz Luz.

His Work:
Camilo is the founder and director of Corpo Emprende. Founded in 2012 the entity accelerates entrepreneurial projects with high impact. Corpo Emprende doesn’t limit the program to social business as described by Yunus (no dividend model) but is open to all projects that work with a social aspect.
Recognized for its exceptional potential, achievement and drive, Camilo is part of the Global Shaper movement initiated by the World Forum.
Camilo is not stopping here, he is currently setting up his third social enterprise: developing a product that will change the lives of thousands of people in Medellin. More on that coming very soon!

His Motivation
“Social innovation is the fundamental tool to bring the positive change a country like Colombia needs. We need to stop with criticism and rhetoric and start acting. It is the only way there is to start seeing some concrete results and major impact.”

His View on Impact Measurement

What?
In his different endeavours Camilo concentrates on measuring the outputs of its activities: the number of workshops offered, the number of companies incubated etc…
There is today a crucial need in Medellin for people with the expertise in impact measurement that could give different social enterprise the tools they need to start measuring their impact.

Why?
A socent exists to solve a problem, to make a big change in a community, to change people and behaviours. The only way to know if you are making a change is to measure your impact. For sure, impact investors need to see the results, but most importantly the social enterprise needs to know if it is really achieving its mission.

Who?
It depends on how much it costs to perform the analysis. If it is affordable for the company then it should be the one performing it. If the process is too costly and could come to hinder the company’s profitability then the investor should cover some costs. However it should never be 100% free for the entrepreneur: else he and she will not appreciate its importance.
Measuring impact internally is of course the ideal thing.

Corpo Emprende

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